"A household based in the northern part of London wants to find an remarkable and skilled instructor to assist their youngest child on his first steps to becoming an English gentleman."
When reading this post, you might naturally skip the wording "beginning" as mere a turn of phrase.
However, it may be the most important aspect of this unique employment listing, as it seeks to find a mentor for a 12-month-old.
Hundreds of applications have already been sent in since the unidentified family published their call for the £180k-a-year tutor, who has to be "a uniquely qualified person".
During the past few weeks, the post has received interest in the press, with numerous wondering why?
Innovative Idea
The CEO, CEO and founder of an education consultancy, which is assisting the family in their hunt, stated that despite first skepticism, he found the concept "forward-looking", and "advanced".
When he met the family, he said they appreciated the atypical nature of their demand, and how young their son is.
Nevertheless, they stated that they "didn't want to wait any longer" to get a tutor, as they had waited until their firstborn was five, and by that point "cultural conditioning had already taken hold".
What precisely did the family indicate by "cultural bias"?
It's "comprehensive", Adam responded. "How you eat, how you speak".
He explained the older sibling had adopted "extremely delicate, body language" from the family, and had assumed their cultural habits. The family informed the consultant they wished to avoid history to happen again with their new baby.
The strategy: To engage a British tutor, who should speak with Received Pronunciation, to guide the baby right from the beginning.
Subtle Influence
"Much of the development at the outset here is somewhat absorbed naturally," explained the expert.
It's via this osmosis that the family are aiming the child will adopt the British traits they want to cultivate.
Adam said the tutor needed to be someone who attended "prestigious academies – the same kinds of schools as the family aspire to send their son to".
"The instructor must be the right kind of person, they'll be doing things they may not realize they're doing, effortlessly," he added.
Expense Not a Factor
The family informed him the selected educator should preferably also have understanding of or enthusiasm in horse riding, alpine skiing, artistic pursuits and music so as to shape the child in a diverse set of hobbies.
More than that though, he explained the family desired the tutor to register the child on a range of courses so the child would be "equestrian training and learning an musical instrument by the time they are about three years old".
In the family's view, guiding their son develop into a "English gentleman" will result in accomplishment and provide access.
"Considering the pros and cons of that, because it's undoubtedly a status symbol," he comments.
Yet, in spite of all this instruction in "UK identity", could the child absorb so-called cultural influence from the multicultural family he resides with regardless?
"Certainly", answered he. "The parents realize this could fail, but they've merely embraced the perspective of, 'why not attempt it and let's go as early as we can', because the expense of it is not relevant," he stated.
Impractical
There are some in the education sector who share similar concerns.
Peter Cui, chief executive of an educational organization, who also offer personal educators, stated that "the process of embracing two identities, or in fact, discovering oneself, is something that must be experienced personally, not manufactured."
Peter explained that he had emigrated from China to the United Kingdom at the time of 7 years old, and had been educated knowing and living dual heritages. He progressed to be educated at Cambridge University.
"The notion that one individual can act as a living vessel of UK identity, a person who can possibly impart the qualities of a English gentleman to a one-year-old child, appears idealistic and unrealistic," he wrote.
"Based on my background, having a typically English tutor from early childhood will will not necessarily achieve the result they want.
"I wasn't provided with such a figure, and however I have been privileged enough to experience numerous of the situations they desire for their son."
He continued: "The fact is, cultural identity can not be imposed from the external environment; it must be selected, and it must be internally driven."
Buying Britishness
Certainly, English culture is something the CEO hopes can be educated – and marketed.
"I believe the situation that the world views us in this light is something that we should be cherishing|valuing|appreciating